Overview
The purpose of Diploma in Public Relations is to train persons who wish to pursue a career in Public Relations. The programme is also beneficial to professionals involved in executive-level management, marketing, public relations, and other areas impacting the communications and image of an organization.
For those individuals entering the public relations arena, the public relations diploma offers an excellent academic background in public relations in addition to the skills needed to break into and advance in the public relation profession. For those with substantial experience, the course offers the ability to keep a breast of the developments in the industry.
There has been a growing demand from the potential students who have been inquiring about the course at the Extra-mural Centres. The Extra-mural Department has been offering a three months certificate course in public relations. However, many students who have wished to further their studies in the field had to go to other training organizations which offered the diploma level certificate, though they would have preferred to train with the University of Nairobi. It is out of this demand that the department wish to offer the course.
The public relations is a multidisciplinary course and therefore, it borrows heavily from fields like, marketing, communication, management, psychology etc.
The course will be offered by face to face mode in all the Extra-mural centres of the University of Nairobi. Later the course will be offered through the distance learning mode.
Structure
i) The course is divided into three semesters of four (4) months.
ii) The students will take all eleven (11) course units.
iii) Each course unit will be covered in 45 contact hours of study
iv) The course will be delivered through lectures and tutorials.
v) The course will take one calendar year.
vi) No candidate will be registered in this course for more than six semesters (equivalent to 2 years).
vii) The students will be expected to carry out a Research Project which will constitute two units.
Admission Requirements
CATEGORY I: KCSE grade C or above with C- in Maths or Commerce or Economics or Accounts & C- in English or Kiswahili
CATEGORY II: KCE Division III with a pass in Maths or Commerce or Economics or Accounts and a pass English or Kiswahili
CATEGORY III: ‘A’ level with at least 2 (two) Subsidiary Passes
CATEGORY IV: KCSE mean grade C- OR KCE DIV. III with a Professional Certificate from a recognized Institution
CATEGORY V: Degree from a recognized Institution
Fees and Funding
TOTALS UNITS - 10 UNITS
TUITION 156,000.00
MEDICAL FEE (PER YEAR) 6,500.00
EXAMINATION (PER UNIT @1000) 10,000.00
ACTIVITY-( PER YEAR) 2,000.00
CAUTION - (ONCE) 5,000.00
STUDENT ORGANISATION(PER YEAR) 1,000.00
REGISTRATION (PER SEMESTER@2250) 4,500.00
ID CARD ( PER YEAR) 1,000.00
ICT SERVICES - (PER YEAR) 7,000.00
LIBRARY (PER YEAR) 4,000.00
Total- 197,000.00
Exam Regulations
The examination will be governed by the general examination regulations of the University of Nairobi.
5.2 For the award of the Diploma in Public Relations, a candidate will be required to pass in all prescribed courses units taken.
a) Each course unit shall be examined by a two- (2) hour written examination at the end of the semester during which the course was offered.
b) The written examination shall constitute 70 % of the marks in each course unit while course work constitutes 30 %.
c) Course work assessment shall comprise assignments and test.
d) The pass mark shall be 40 %.
e) A candidate who fails to satisfy the examiners in any unit, with a mark below 40 %, may, on the recommendation of the Board of Examiners and approval of Senate, re-sit the failed examination(s) during the next semester examinations.
f) A candidate who fails in the re-sit examination(s) shall be required to repeat the failed units.
g) A candidate who fails in the repeated unit(s) shall be discontinued.
h) The maximum score obtainable through a re-sit examination shall be 40%